The live chat and the presentation deck are available for download.
The Arts Need You!
Stand up for the arts, cultural, and entertainment sector and join a statewide call-to-action for support. We need your voice! Californians for the Arts, the Association of California Symphony Orchestras, California Presenters, the California Association of Museums, and other statewide advocacy organizations are co-hosting a statewide publicity campaign the week of December 7th to raise awareness about the dire financial needs of our sector and how the arts can be a part of the solution to California’s recovery. The majority of California’s arts and cultural organizations have been closed for eight months and many are facing existential threats. A toolkit will be available soon to help you to reach out to your local press, write an op-ed, meet with elected officials, and post on social media. Now is the time to articulate the need collectively.
About the webinar:
Media training is a specialized form of communications training that helps media-facing individuals to anticipate reporter behavior, avoid common traps, and confidently focus on their messaging. In the arts we have to use carefully developed language that defines thought and has clear emotional pull. We carefully craft and prepare meaningful messages that matter. Citing data, real world statistics and monetary value we will want to clearly demonstrate the true value of all arts for people and their communities. The arts clearly are ‘essential’ to all humans and are proven to benefit their wellbeing. A tool kit including how to prepare for an interview, how to pitch and when, sample media releases, how to do due diligence on the journalist and the media outlet & why that matters, as well as tone of voice, body language and virtual tool kit tips will be presented.
Speaker Information
Gaynell Rogers has enjoyed a storied career in media relations & mass communications, in the arts, music & film. She is a national influencer and communications expert who is an unparalleled source for media outlets across the globe, generating brand loyalty and national as well as international media attention for her clients. A noted media trainer her history of past clients include projects for many celebrities and causes including Music for Literacy, The Polly Klass Foundation for Missing Children, Zero Breast Cancer, as well as work at Skywalker/Lucasfilm & Pixar. From the Golden Globes to Oscar award season to the Grammy’s she has worked in performing arts including dance, theater and many music and special events for more than 25 years. She is also Founder of Treehouse Global Ventures, a fund for women LGBQT and people of color. Rogers’ has been named Influencer of the Year 2018 by Industry Power Women, and the Top 100 Women of Weed by The Green Market Report, working in the cannabis industry for 12 years as a 3 time cancer survivor. Gaynell has cultivated extensive networks in business, entertainment, cannabis & investing and is an activist/philanthropist at heart for social justice causes. She is married to 8 time Grammy award nominated producer/slide guitarist Roy Rogers.